The department must embrace the science-facet of marketing rather than depend on artistic talents. Right behind number one is learning to know and use statistics and data to drive decisions rather than relying solely on expertise, intuition, and opinion.
These uncertainties should be defined to the highest management team as being inherent to the duty of promoting, not the results of a sloppy measurement system. We encourage our students to take advantage of school-extensive opportunities, gaining worldwide views by way of research overseas or developing management expertise in our many student organizations and honor societies.
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Students will study the Microsoft Office Suite (Word, Excel, PowerPoint, and Access) and its software to high school, college, and the workplace. Students apply technical skills to create phrase-processing documents, develop a spreadsheet, formulate a database, and make an electronic presentation using acceptable software. Students in this course will be required to finish the Microsoft Word and Powerpoint Certification examination.
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