Everyone in the marketing world knows that the basis of getting leads is nurturing good marketing. Without it, you have no chance in the business world. Marketing is essential when it comes to driving your company forward.
In the ocean of strategies, ideas, and efforts to do something spectacular, there’s the account-based marketing that is perfect for the B2B agencies. It’s a relatively new term on the market, but the technique is as old as humanity. We have just improved it and made it better. Check this link to learn more about it.
In this article, we’re going to talk more about this technique, what it is, and why it’s worth hiring the best ABM agencies out there. Follow up if you want to know more about this world of account-based strategies and why it’s great trying them.
What is account-based marketing?
Account-based marketing, also known as key account, or ABM in short, is a strategy that focuses on one account rather than the masses. Through it, usually, the sales team tries to convince a potential client to convert and accept their products or services.
It’s widely used by the sales teams in companies, but it is managed with success by marketing teams as well. The benefits from it are paying special attention to one individual and making them feel like they are a valuable part of the organization.
Through personalized messages, special attention on particular days, such as their birthdays, they are nurtured and taken care of. Occasional gifts are also a part of the strategy. The final goal is to have them within the organization and use them as a stand-off point for getting even more leads.
These prospects are usually influential and have a lot of contacts. When they are close to the organization, they will share their knowledge, contacts, and friends, which ultimately lead to even more valuable leads and potential customers.
Now, let’s see how marketing can use this strategy and make the best of it in their world:
Turns your clients into friends
If you ever did any work in the marketing area, you’ll know that 80% of the profits come from the 20% most nurtured and satisfied clients. It’s the famous Pareto principle applicable all across the marketing world. Learn more about it here: https://www.investopedia.com/terms/p/paretoprinciple.asp.
When you consider this, you understand how important it is to turn the leads and customers into happy individuals that will be happy to work with you. The more satisfied they are, the more profits you’ll see. It’s a win-win situation for everyone.
With this being said, it’s clear that you must do everything in your power to make the people working with you happy. If you’re working on B2B marketing strategies, then having a satisfied businessman means turning them into a friend. Friends help each other, and that’s exactly what you can expect.
Provides the best B2B ROI
According to stats, having a good account-based strategy provides the best ROI there is. ROI means a return of investment, of course. The client that you’ll focus on and turned from an ordinary customer into a friend, will get back to your business tremendously.
If you manage to get them as a prospect and turn their contacts into your contacts, then this is a marketing strategy that money can’t buy. You’ll have tons of new contacts and leads. If only 5% of them are converted, that’s an amazing job.
Gives you marketing that acts as sales
Although this is a marketing field, you can say that with this strategy, they act like the sales team. Imagine having two sales teams and you pay for only one. That’s amazing. Having an alternative way to make sales is tremendous. This is why all business owners hire an account-based marketing agency and trust their efforts. The return of the investment is equal to what the sales team does.
That’s what account-based marketing is and that’s what these agencies do. They turn individual clients into friends and earn tons of leads through them. It’s excellent trying this type of strategy in your new B2B plans. All you need to do is find the right agency and make sure your choice is perfect.