Every month nearly 200 million people visit Amazon’s website and make a purchase. This means that the online marketplace is larger than its top three competitors, Apple, Walmart, and eBay, combined.
Not only is Amazon a popular shopping destination, but it has also become the authority that consumers go to before making an order and a trusted site to compare prices. All of this means that selling your products on Amazon can be a valuable opportunity. However, with the high level of competition on Amazon, understanding the top tips for selling is essential.
1. Improve Your Product Images
The images that you show of your products can have a huge impact on sales. High-quality, high-definition product photographs are crucial for ensuring your product stands out and that shoppers have the confidence to convert into a customer.
When you are creating product photographs for Amazon, you will need to adhere to their guidelines. That means taking pictures using a white background with minimal distractions. You should also try to take photographs from at least three different angles. Plus, for an even better product listing, you might want to consider taking 360-degree images.
2. Write High-Quality Product Descriptions
No matter what type of product you are selling, it is likely that you are going to face some level of competition on Amazon, which means having high-quality product images as well as excellent product descriptions is vital for making your offerings stand out.
When you are writing your product descriptions, creating a story for the buyer is useful. Of course, you will want to ensure you are communicating the essential information, but you should also focus on showing what makes your product stand out to compel the reader to make a purchase.
3. Optimize Backend Search Terms
Adding backend keywords can be another helpful way of boosting your success on the Amazon platform. When optimizing your backend search terms, you should concentrate on using the most focused terms while avoiding too many filler words, focusing on keywords and phrases that a buyer is likely to search for.
However, it’s important to be aware that using too many keywords all condensed together can be detrimental sometimes, causing your listing to become spam-like instead, which is something you want to avoid.
4. Use Pay-Per-Click Advertisements
Using a service like Amazon PPC Management by NuancedMedia.com has been found to have a significant impact on sales potential on the platform. Using this kind of professional, results-driven service helps you gain more exposure and increase brand awareness, upholding a holistic strategy for successful selling on Amazon.
5. Price Competitively
Pricing is one of the biggest factors when it comes to making sales on Amazon, which is why pricing competitively can be incredibly important – and there are many different pricing strategies to consider when you are selling on the platform.
You can use manual repricing, which leaves you to reprice items yourself, or you can follow rule-based repricing – a form of automatic repricing that changes depending on the seller’s competition. Alternatively, algorithmic repricing allows the seller to set an ideal price based on computer-generated information on all known market factors.