Seeing stagnant sales and even decreasing it definitely makes the heart wary. This requires us to answer various questions: How to increase sales? How do you develop business and promote the company to be bigger and successful?
The following tips for developing the business run smoothly and successfully:
1. Make a Clear Value Proposition
Value propositon is the added value of a company that is made to be the reason why customers must choose our products. So, we don’t just meet customer needs, but also provide more benefits for the products we sell.
Value proposition can be in the form of product quality, responsive service, unique packaging, fast delivery, and more. The goal is that customers prefer to buy our products compared to competitors. Be Different Be Unique.
You can find the value proposition by exploring customer problems, what their needs are, so that your product can be problem solving.
2. Make a Strong Brand Identity
Brand Identity represents your product or company. In other words, when customers see the logo, slogan, or color of your product they will quickly be able to guess that it is you.
Brand Identity is like a character that is attached to your product / company. Unique and easy to remember. For example, when you see an apple logo bitten, then surely you know that it’s a brand from the Apple company. Or when you search for a search engine application with an orange fox logo circular on a blue ball, then it is … Read More