Seeing stagnant sales and even decreasing it definitely makes the heart wary. This requires us to answer various questions: How to increase sales? How do you develop business and promote the company to be bigger and successful?
The following tips for developing the business run smoothly and successfully:
1. Make a Clear Value Proposition
Value propositon is the added value of a company that is made to be the reason why customers must choose our products. So, we don’t just meet customer needs, but also provide more benefits for the products we sell.
Value proposition can be in the form of product quality, responsive service, unique packaging, fast delivery, and more. The goal is that customers prefer to buy our products compared to competitors. Be Different Be Unique.
You can find the value proposition by exploring customer problems, what their needs are, so that your product can be problem solving.
2. Make a Strong Brand Identity
Brand Identity represents your product or company. In other words, when customers see the logo, slogan, or color of your product they will quickly be able to guess that it is you.
Brand Identity is like a character that is attached to your product / company. Unique and easy to remember. For example, when you see an apple logo bitten, then surely you know that it’s a brand from the Apple company. Or when you search for a search engine application with an orange fox logo circular on a blue ball, then it is certain it is Mozilla Firefox.
Of course brand identity is not just a logo. However, visual aspects that better illustrate how your brand is. Some visual elements of brand identity are:
• Logo
• Color
• Font / Typography
• Design System
• Icon
• Photography / Graphic
If you want to make a strong brand identity, your design must:
• Different / unique
• Draw attention
• Easy to remember
• Flexible
• Easy to apply in other designs
3. Improve the Quality of Your HR Performance
The driving company is employees. If you want your business to grow, all you need to do is improve the performance of your employees. You can maximize the function of your HR department by:
• Recruit potential candidates in an efficient and effective manner
• Creating a good HR system in accordance with the company’s strategy
• Understand the needs of employees by implementing training programs
• Build a work culture with collaboration and teamwork
4. Perform Sustainable Innovation
If your product is monotonous and there is no renewal, your customers will probably move to competitors. You need to innovate by making improvements to your products and services. Force your brain to always come up with new ideas.
Be sensitive to what market competencies you can explore and add value to your product. Always answer your customers’ needs with these innovations. With continuous innovation, business is growing and has an impact on increasing sales.
5. Technology that makes performance more productive
Don’t forget technology to give a significant increase to your business. Technology makes work easier, more efficient and effective. Choose technology according to your company’s needs. Do research on technology products that have been used by other companies. See also reviews from other users.