5 Reasons to Look for Account-Based Marketing Agencies

Everyone in the marketing world knows that the basis of getting leads is nurturing good marketing. Without it, you have no chance in the business world. Marketing is essential when it comes to driving your company forward.

In the ocean of strategies, ideas, and efforts to do something spectacular, there’s the account-based marketing that is perfect for the B2B agencies. It’s a relatively new term on the market, but the technique is as old as humanity. We have just improved it and made it better. Check this link to learn more about it.

In this article, we’re going to talk more about this technique, what it is, and why it’s worth hiring the best ABM agencies out there. Follow up if you want to know more about this world of account-based strategies and why it’s great trying them.

What is account-based marketing?

Account-based marketing, also known as key account, or ABM in short, is a strategy that focuses on one account rather than the masses. Through it, usually, the sales team tries to convince a potential client to convert and accept their products or services.

It’s widely used by the sales teams in companies, but it is managed with success by marketing teams as well. The benefits from it are paying special attention to one individual and making them feel like they are a valuable part of the organization.

Through personalized messages, special attention on particular days, such as their birthdays, they are nurtured and taken care of. Occasional gifts … Read More

Nasdaq – the path to success for Unicorn companies

We’re inviting you to read a very interesting piece by Andy Samu, published on the Disruption Banking website. In his work on Nasdaq, Samu presents how this New York-based stock exchange helps develop technology and supports “unicorns” – technological start-ups that were valued at $1 billion or above.

Samu also quotes Adena Friedman’s words, when the Nasdaq’s CEO presented the points of focus for the National Association of Securities Dealers Automated Quotations. She highlighted the importance of continuing the support for innovative technology solutions. Nasdaq is the first stock market in the world that is completely electronic, and as it operates globally (in Switzerland for example), it has become an exchange and tech company.

Adena Friedman claims, that the Nasdaq was founded based on the idea of people not needing any direct contact and share the same space to be included in the same community. The firm continues its policy after the coronavirus crisis hit.

The story of Nasdaq

Disruption Banking’s piece recalls the story of Zoom’s IPO from 2019 Philadelphia-based exchange. Nasdaq is also widely known for being the stock exchange with Fiserv or PayPal listed. It also operates in Vilnius and Philadelphia. Not everyone knows it, but it also has some Chinese firms listed too. In 2019, the 9F company – a Chinese financial service – has been registered on the Nasdaq list. Although it might seem progressive, recent China-oriented actions taken by the US officials may complicate this cooperation.

Phil Mackintosh, the Chief Read More