Principles of Business, Marketing & Finance
If marketing understands the CFOs expectations and learns to speak their language, it will be well on its way to creating an ally. Marketing is liable for serving to the group acquire and hold worthwhile customers and therefore relate its features on to money circulate. The more advertising’s initiatives tackle buyer lifetime worth, enhance the rate of product adoption, reduce customer churn and lower acquisition prices, the better the company’s money circulate. It’s not that monetary individuals aren’t involved within the model, it’s that they need the ability to link model picture and loyalty to money circulate. It isn’t a coincidence that there’s a strong correlation between money flow and advertising’s obligations.
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