The do’s and don’ts of face-to-face sales

Get face-to-face sales right and you stand to enhance your brand profile, increase your revenue and raise your profits. Get it wrong and you risk wasting time, energy and money. So, how exactly should you set about trying to make the most of these promotional campaigns? To help you achieve the best possible results, here are some basic dos and don’ts to bear in mind.

DON’T bombard consumers with too much information

It’s not a good idea to use these marketing opportunities to simply bombard potential customers with information about your business. Instead, you should treat face-to-face sales as an opportunity to engage consumers in conversation, explaining what you have to offer and inviting them to ask questions. Direct marketing experts Appco UK highlight the importance of this issue, suggesting it is crucial to respect consumers and listen to what they have to say. Having meaningful two-way conversations like this should help you to establish a rapport with your target audience and build trust in your brand.

DO have a clear strategy

Appco UK also notes the need to have a clearly defined strategy in place from the very beginning of your campaign. This should include the sales targets you’re looking to hit, the timeframe you’re working in, the techniques you will use to engage with consumers and the methods by which you’ll assess the effectiveness of your campaign. By getting these points in place at the start of your marketing initiative, you should find it easier to keep your focus and make the best use of your resources.

DON’T let costs spiral

If you don’t keep tight control of your purse strings, there’s a danger your costs will spiral and you’ll struggle to achieve a healthy return on your investment. One simple way to keep your expenses in check and get a good ROI is to turn to a specialist that offers a performance-based payment model, such as Appco Group. This means you will only have to pay for the results you actually see.

DO make sure your brand representatives are well prepared

You won’t make a good impression on potential customers if the people representing your business don’t know their stuff. This means it’s essential to ensure that the brand ambassadors out there promoting your products or services are highly knowledgeable about your company and what you have to offer. When these people have all the relevant information, they are in a much better position to engage with consumers and answer their questions. It also helps to ensure that your business looks professional and trustworthy.

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Go for casual and slimmer looks from Hudson’s Bay to wear to the office

Take it easy, relax and feel comfortable in a laidback GUESS Woven Casual Blazer from Hudson’s Bay. Made from soft materials for an ultra-comfortable fit. There are two front patch pockets to place your important notes and interior pockets for pens. Goes great with medium wash jeans and a v neck short sleeve shirt.

Go ultra slim luxe and make any outfit standout with a PERRY ELLIS Slim-Fit Travel Luxe Sports Jacket from Hudson’s Bay. A very comfortable sports jacket made from stretchy materials for unrestricted movement. There are plenty of pockets: two front flap pockets, and a chest pocket. Looks good with a white or checkered button-down shirt, bow tie and chino pants or jeans.

Plaid it up, go for rich and soft Selected Homme Devon Blend Sports Jacket from Hudson’s Bay. Embrace the seasonal linen and make it look great on your casual outfits. The highlight of this sports jacket is that there is only one button. Looks great with jeans, dress pants or chino pants even shorts.

Spark up your outfits, go for color and opt for Haight and Ashbury Soft Stretch Knit Blazer from Hudson’s Bay. This two-button blazer made from knit material is fully lined and roomy enough to wear with layers. Breathable material, with the right stretch to feel comfortable all day. Looks great with dress pants and a button-down shirt.

Go preppy, and opt for a classic yet modern Polo Ralph Lauren Linen Silk Herringbone Sport Coat from Hudson’s Bay. Lightweight sport coat made from soft linen and silk fabric for a superb feel. Standout features: buttons at cuffs, two large front flap pockets, and two back vents. Goes great with medium wash cuffed jeans, a button-down dress shirt, a skinny tie and brogue brown shoes.

Ditch the blazer, try a casual vest and opt for Perry Ellis Travel Luxe Wrinkle-Resistant Vest from Hudson’s Bay. The perfect vest that looks flawless and wrinkle-free, so it won’t need to be ironed. Adjust the strap at the back for a comfortable fit. Focus and enjoy your day at the office. Go for a great outfit and pair with dress pants and a button-down shirt.

Go for stripes and details to layer outfits and opt for a John Varvatos Star U.S.A. Striped Zip-Pocket Vest from Hudson’s Bay. The zip tooth trim in front cools up any casual outfit. A very tailored and comfortable vest you’ll want to wear often. Looks great with dark wash jeans, mini checkered button-down shirt and chukka boots.

Go for a smart style, and look dressy on casual days with a Chaps Combed Sweater Vest from Hudson’s Bay. Breathable and comfortable vest that is perfect for layering and up-in your style. Looks great with a button down casual shirt, and dark wash jeans.

Update your sport coats and vests and go for modern and slimmer ones from Hudson’s Bay.Read More

What is Zakat payable on?

An important part of the Muslim faith, Zakat is a compulsory act of charity that involves giving 2.5 per cent of one’s wealth each year to those in need. The third Pillar of Islam, it’s an act of worship and a form of self-purification. It’s said that the act of paying Zakat helps people to learn self-discipline and free themselves from the love of money, possessions and greed, and it encourages them to behave honestly.

You’re eligible to pay Zakat once you reach the Nisab threshold. This threshold is equal to the current price of 612 grams of silver or 87 grams of gold. However, as the charity Human Appeal UK notes, because the value of this amount of silver is currently much lower than that of gold, scholars generally advise people to calculate the Nisab threshold based on the value of silver. This means more people are eligible to pay it, which in turns means more money is given to good causes.

Assets you should include

If you meet this threshold and you’re keen to observe Zakat, you’ll need to know which assets it is payable on. Human Appeal states that you should pay it on precious metals (including ornaments and jewellery), money in your bank accounts, pensions, investment properties, stocks and shares, money you have lent to others (as long as you are confident you’ll be repaid), and business stock.

Things you should leave out

You don’t have to pay Zakat on your personal home, any cars you have for personal use, furniture and household goods that aren’t intended for trade purposes or jewellery that doesn’t contain precious stones or metals.

A difference of opinion on worn jewellery

It’s worth bearing in mind that there’s a difference of opinion when it comes to factoring worn jewellery into your Zakatable wealth. While some scholars suggest that because these things are personal items, they shouldn’t be taken into account, others state that they should. If you want further guidance on this, you can follow your madhab’s ruling or speak to your local scholar.

 Once you know exactly how to calculate Zakat, you’ll need to decide what to donate your money to. Charities like Human Appeal run a range of projects in the UK and across the world helping those in need. You can find out more about its initiatives and get the latest on upcoming

Human Appeal events by visiting the organisation’s website.

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